| Tiles and related products | Manufacture and sale of ceramic, vitrified, porcelain tiles and mosaics. | Strong brand equity, extensive distribution, exclusive marble processing tech, and trusted product quality. | B2B builders, architects, B2C end consumers through retail and franchise outlets. | Premium vitrified and porcelain tiles, customized mosaic collections. | 311 | 99 | Product sales via dealers, distributors, franchises, and modern trade. | Direct sales with negotiated pricing for bulk buyers; retail pricing for franchises. | Innovation in design, expanding dealer network, urban infrastructure and real estate development growth. | NATUROC, GIBRALTOR, Casa Eterna, Mosaico |
| Real estate | Development and monetization of land parcels in Mumbai and Pune for residential and mixed-use projects. | Prime land bank in Mumbai Metropolitan Region and strategic partnerships enabling development scalability. | Real estate buyers and developers in luxury and urban segments (B2B2C). | Luxury residential projects and mixed-use developments in prime locations. | 3 | 1 | Sale of developed real estate properties and joint development agreements. | Project-based sales and revenue sharing in joint developments. | Unlocking land value via development, strategic partnerships, and urban growth momentum. | Joint ventures with Total Environment and others |
