| Business to Business | Material handling crates, industrial furniture, and storage solutions for industrial customers and channel partners. | Strong brand, diversified products, Indo-German and Indo-US joint ventures, robust distribution network. | B2B corporate and industrial clients, channel partners. | Specialized storage systems and modular furniture for industrial clients. | 2961 | 89 | Sales revenue primarily from large volume industrial clients and channel distributions. | Direct sales with negotiated contracts; bulk pricing models. | Manufacturing sector demand, efficient supply chains, and customized product solutions driving B2B sales. | |
| Retails & E-commerce | Lifestyle furniture, furnishings, accessories sold through branded stores and online platforms. | Brand recognition, rebranding as Nilkamal Homes, partnerships with e-commerce platforms, and franchise expansion. | B2C retail customers nationwide through stores and digital channels. | Customized furniture and premium lifestyle products. | 351 | 11 | Retail sales from physical stores and e-commerce partnerships. | Direct sales, omni-channel selling with focus on digital customer experience. | Omni-channel strategy, digital engagement, expanding franchise stores especially in Tier 2 cities. | Nilkamal Homes |
