| Retail Apparel | Men’s casual wear including shirts, t-shirts, jeans, chinos, jackets, blazers, sweaters, and athleisure. | Strong brand equity, pan-India multi-channel distribution, risk-absorbing inventory model, longstanding supplier and franchisee partnerships, and in-house design capabilities. | B2C customers across metro and non-metro cities focusing on mid-premium to premium men's fashion. | Exclusive brand outlets (EBOs) and online direct-to-consumer sales channels. | 6182 | 100 | Product sales through exclusive brand outlets, multi-brand outlets, large format stores, and online platforms. | Retail pricing; direct sales through physical and online stores; seasonal discounts applied selectively. | Store network expansion, premium retail format transition, brand marketing initiatives, growth in online sales, and product innovation. | Mufti |
