What we do Credo Brands Marketing Ltd designs and retails premium men's casual wear under the Mufti brand, offering shirts, jeans, jackets, and athleisure across India. |
Founded in 1,999 |
Market share Among the largest homegrown mid-premium and premium men's casual wear brands in India, competing with Jack & Jones, Levi's, Pepe Jeans, and U.S. Polo Assn. |
Problem solved Provides youthful, trendy apparel for multiple occasions, ensuring fresh merchandise and a premium shopping experience through extensive retail and online presence. |
Top clients or who we serve Serves fashion-conscious men across India via exclusive brand outlets (EBOs), multi-brand outlets, large format stores, and online platforms (B2C). |
Key management Kamal Khushlani (Chairman & Managing Director) |
Our journey and innovations Started in 1999; launched Mufti in 1998 and acquired brand in 2003; expanded product range significantly; introduced customer loyalty program Muftisphere in 2014; grew retail stores to 446 by 2025. |
Where we operate Pan-India presence with 581 cities covered, including metros and Tier-3 cities across North, South, East, West, and Central India. |
Top products or what we offer Men's casual apparel including shirts, T-shirts, jeans, chinos, cargos, jackets, blazers, sweaters, and athleisure wear under the Mufti brand. |
Top brands Mufti - #1 mid-premium men’s casual wear brand; 446 exclusive brand outlets; over 1,877 retail touchpoints across 242 cities; 2.5 million+ loyalty members. |
Raw materials needed Fabrics and accessories sourced from 50+ suppliers including Arvind Ltd and NSL Textiles. |
Raw materials supplier Key suppliers are Arvind Limited, NSL Textiles Limited, and RSWM Limited. |
Recurring vs cyclical contribution Revenue mainly from recurring sales through retail outlets and e-commerce; cyclical variations linked to fashion trends and festive seasons. |
Our industry position Strong market position in premium men's casual wear with steady growth and expanding retail footprint. |
Financial highlights FY25 Revenue: Rs.618.2 Cr; Profit After Tax: Rs.68.4 Cr; EBITDA Margin ~29%; EPS Rs.10.5; steady revenue and profit growth over 4 years. |
Geographical revenue split Revenue generated across India with presence in 581 cities; Tier 2 and Tier 3 cities contribute ~60% of store count. |
Order book - |
Whats driving growth Retail expansion, premium store format, brand marketing, digital sales growth, product range diversification, and operational efficiency. |
Our future plans Continue premium retail transformation MUFTI 2.0, expand retail network with ~20 new premium stores, increase brand investment to 8-10% of revenue, strengthen digital channels. |
Our green promise - |
Our people and values Strong leadership team with corporate governance focus; commitment to safe and harassment-free workplace; employee stock option plans in place. |
Key challenges ahead Maintaining profitability amid GST reforms, soft consumer demand, competitive retail environment, and supply chain risks. |
Interesting facts First Indian brand to implement risk-free supply model absorbing inventory risk, enabling fresh merchandise and no material write-offs historically. |
Risks and strategy Mitigation via diversified retail channels, strong supplier relationships, data-driven inventory management, and ongoing brand investment. |
