What we do Mehul Telecom Ltd operates a multi-brand mobile retail chain selling smartphones and accessories, leveraging a hybrid company and franchise-operated store model primarily in Gujarat. |
Founded in 2,023 |
Market share Growing presence with 50 stores, focusing on competitive smartphone brands like Samsung, MI, Vivo, and OnePlus in Gujarat. |
Problem solved Provides consumers accessible, diverse smartphone and accessory options with convenient omnichannel checkout and varied payment methods. |
Top clients or who we serve B2C retail customers seeking smartphones, accessories, and connected lifestyle devices from leading brands. |
Key management - |
Our journey and innovations Started as a proprietorship in 2007, expanded to 50 stores by 2022, converted to public limited company in 2025. |
Where we operate Primarily Gujarat, India with a retail network of 50 stores. |
Top products or what we offer Smartphones, wearables, audio devices, power banks, phone covers, and other connected lifestyle products. |
Top brands Samsung, MI, Vivo, Oppo, Realme, Nokia, OnePlus, Redmi, Nothing, Tecno, Intel, Infinix, Xiaomi. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue primarily from retail sales, generally cyclical based on consumer demand. |
Our industry position Emerging retail chain competing in Gujarat's mobile phone market with significant footprint expansion. |
Financial highlights FY 2023 revenue Rs 115.38 Cr, net profit Rs 5.74 Cr, showing positive profitability at an early stage. |
Geographical revenue split - |
Order book - |
Whats driving growth Expanding store network, strong brand portfolio, omnichannel sales, and growing smartphone demand in Gujarat. |
Our future plans Planning initial public offering to raise capital for further expansion and brand strengthening. |
Our green promise - |
Our people and values - |
Key challenges ahead Competition from established retailers and e-commerce, managing franchise quality and market penetration. |
Interesting facts First FOFO franchise store launched in 2020 with rapid expansion to 50 stores by 2022. |
Risks and strategy Risks from intense market competition mitigated by hybrid retail model and diverse brand offerings. |
