| Seed Production and Marketing | Research and hybrid seeds for field and vegetable crops including maize, bajara, castor, sesame, mustard and vegetables. | Robust R&D, diverse seed portfolio, exclusive hybrids, extensive distributor network, and strong farmer trust. | B2B and B2C; farmers, agro-dealers, distributors primarily in India. | Hybrid seed sales, especially specialized crops like hybrid fennel. | 103 | 100 | Sales of seeds through distributor-dealer-retailer channels; direct sales to farmers. | Direct sales with volume-based pricing through distribution network. | Introduction of new varieties, geographic expansion, and increased adoption of hybrids by farmers. | Eklavya, Volina, Leetos, Juddo |
