| Print Media | Publishing Hindi newspapers with regional news, analyses, and advertising content. | Strong brand recognition, early mover in evening daily segment, and deep regional distribution network. | Primarily B2C readers in Madhya Pradesh and adjoining states; advertisers. | Advertising revenue delivers higher margins compared to circulation sales. | 22 | 100 | Revenue from newspaper sales, subscriptions, and advertising services. | Direct sales of newspapers and advertising slot pricing based on circulation and readership. | Expanding readership base, increased advertising demand, and strong regional market presence. | Pradesh Today Evening Daily, Pradesh Today Morning Daily |