| Consumer Payments | Digital wallet payments, UPI transactions, QR code payments, utility bill payments, merchant checkout solutions. | Large consumer base, extensive merchant network, regulatory licenses, and integrated fintech platform. | B2C consumers and B2B merchants across e-commerce, retail, and service sectors in India. | Payment gateway fees and wallet-based transactions with low operational costs. | 750 | 64 | Transaction fees, merchant commissions, payment gateway revenue, and value-added financial services. | Fee per transaction, commissions from merchants, and usage-based revenue. | Increasing digital payment adoption, UPI growth, merchant onboarding, and growing consumer engagement. | MobiKwik Wallet, Pocket UPI |
| Digital Financial Services | Buy Now Pay Later credit, digital lending, mutual fund investments, financial advisory, AI-driven assistance. | In-house underwriting models, co-created lending filters, broad credit spectrum coverage, and growing data analytics capabilities. | B2C users needing credit and financial services, plus partners in lending and investments. | High-yield lending segments and wealth management services. | 320 | 27 | Interest income, service fees, commissions from financial products, and cross-selling revenues. | Interest on loans, fees on financial product sales, subscription and transaction-based charges. | Rising demand for digital credit, expanding credit products, regulatory adaptation, and technology integration. | MobiKwik Zip BNPL, Mutual Fund platform, AI Chatbot LENS |
| Payment Gateway | Payment gateway services enabling merchants to accept multiple payment modes including cards, UPI, wallets, and net banking. | Regulatory license, strong merchant relationships, robust technology platform, and multi-channel payment acceptance. | Online merchants across diverse industries using digital payment acceptance infrastructure. | High volume transaction processing at scale with fixed cost leverage. | 100 | 9 | Merchant discount rates and transaction processing fees. | Transaction-fee based revenue model. | E-commerce expansion, increasing digital transactions, merchant onboarding, and gateway service innovation. | Zaakpay |
