| Women's Fashion Apparel | Manufacture and sale of women's western and Indo-western garments including dresses, gowns, tops, and trousers. | Strong e-commerce partnerships, extensive design portfolio, and agile manufacturing create a competitive moat. | B2C focus targeting Indian women customers shopping online on platforms like Myntra and Nykaa Fashion. | Premium trending designs and curated collections offered on exclusive platforms. | 18 | 100 | Direct sales through leading e-commerce platforms generating revenue from product sales. | Affordable pricing with seasonal collections; sales driven by volume and trend responsiveness. | Expanding e-commerce reach, growing fashion consumer base, and increasing brand awareness drive this segment. | MISH, CURVES BY MISH |
