| Life Insurance | Life insurance products including term, annuity, ULIPs, protection, health, and group insurance | Strong brand, extensive bancassurance partnerships, leadership in digital sales, and high persistency rates | Individuals and groups in B2C and B2B markets, served via proprietary, bancassurance and partnership channels | Protection and health insurance segments contribute higher margins | 46464 | 99 | Primarily from gross written premiums, renewal premiums, and investment income | Premium based on product type and risk, mostly recurring annual or periodic premiums | Digital innovation, expanding distribution channels, increasing protection awareness, and robust product pipeline | Axis Max Life Insurance and Axis Max Life Smart Term Plan Plus |
| Business Investments | Investment holding and management advisory services primarily in Axis Max Life Insurance and subsidiaries | Majority stake in Axis Max Life Insurance provides control and significant influence over performance | Internal Group companies and investors | Investment income from equity and debt portfolios | 5 | 1 | Investment income, dividends, management fees | Investment returns and advisory fees | Growth in subsidiary performance and investment income | |
