What we do Mercury Trade Links Ltd trades agro products including fertilizers, seeds, and animal foods, sourcing from manufacturers and selling to distributors across India. |
Founded in 1,985 |
Market share Emerging player in agro-products trading sector with expanding distributor network. |
Problem solved Facilitates supply chain efficiency between agricultural producers and retailers, ensuring timely availability of essential farm inputs. |
Top clients or who we serve Distributors, wholesalers, and retailers in the agriculture sector; B2B focus serving farming communities and agro-businesses. |
Key management Aashray P Lakhani, Managing Director. |
Our journey and innovations Started as investment firm, pivoted to agro-products trading in 2023, expanded product portfolio and distributor base rapidly. |
Where we operate Primarily India with emphasis on agricultural regions and markets. |
Top products or what we offer Fertilizers, seeds (rice, maize, cotton), pesticides, plant and animal foods. |
Top brands - |
Raw materials needed Agricultural inputs including seeds, fertilizers, pesticides sourced from manufacturers. |
Raw materials supplier Various agro product manufacturers with advance payments and contractual terms. |
Recurring vs cyclical contribution Revenue largely recurring through continuous trading cycles in agricultural inputs. |
Our industry position Growing presence in agro-product trading, building strong farmer and distributor relationships. |
Financial highlights Revenue Rs.113.02 crore with net profit Rs.1.66 crore in FY 2024-25 showing notable growth from previous year. |
Geographical revenue split - |
Order book - |
Whats driving growth Expansion in agro-product portfolio, increased distributor network, and strong market demand for farm inputs. |
Our future plans Increase market reach, enhance product sourcing, and strengthen supply chain infrastructure. |
Our green promise - |
Our people and values Committed workforce emphasizing transparency and strategic growth with strong governance policies. |
Key challenges ahead Competition pressure, quality control, and maintaining supply chain efficiency. |
Interesting facts - |
Risks and strategy Risk from competitive market and price volatility mitigated through diversified sourcing and robust distributor agreements. |
