| Ceramic Tiles Business | Wall and floor tiles in diverse sizes and finishes, designed and supplied via dealer network, retail stores, exports and project sales | Strong design partnerships, proprietary AI platform for customization, extensive retail and dealer network, established export channels | B2B (architects, builders, contractors), B2C (retail consumers), export institutional clients | Premium tiles, custom design orders, exports | 135 | 82 | Direct sales to retailers, distributors, B2B clients, exports; primarily transactional revenue from product sales | Tiered pricing based on volume and product category; direct & dealer sales | Digital design tools, premium product launches, expanding dealer network and export markets | Various ceramic and porcelain tile designs and finishes with MCPL Studio AI customization platform |
| Tiles Adhesive Business | Various tile adhesives for floor and wall applications in multiple formats tailored for different tile types and projects | Cross-selling with tile products, strong brand association, project-specific adhesive formulations | Dealers, contractors, builders, retail clients | Specialty premium adhesives for large format and project usage | 29 | 18 | Sales through dealer distributors and direct B2B projects | Volume-based direct sales and dealer resales | Expanded adhesive portfolio to complement tile sales, integration with large projects, increasing use in premium installations | Cluster, Nebula, Galaxy and Universe adhesive ranges |
