| Construction Chemicals & Building Materials | Powder and liquid construction chemicals including adhesives, plaster, coatings, waterproofing, and repair mortars. | Strong regional brand, advanced R&D, exclusive dealer networks, and expanding manufacturing capability. | Primarily B2B serving developers, contractors, architects with some B2C in retail channels. | PU-based liquid membranes and epoxy primers with premium pricing. | 50 | 100 | Revenue from product sales mainly through dealers and direct customers in construction sector. | Direct sales and dealer distribution with competitive pricing aligned to construction industry trends. | Infrastructure growth, product innovation, new manufacturing capacity, and geographic expansion. | MCON Magic Coat PU, MCON Mortar, MCON Epoxy SBA, MCON 2K Epoxy Primer |