| Matchmaking services | Online matchmaking portals and mobile apps catering to mainstream, community-specific, assisted, and premium segments. | Strong brand recognition, wide regional and community network, proprietary technology platform, offline retail network. | B2C focused on Indian singles domestically and globally. | Premium and assisted matchmaking services due to higher subscription pricing and personalized offerings. | 450 | 99 | Subscription fees from paid users for matchmaking services. | Flexible 3, 6 and 12-month subscription packages. | Digital adoption, product innovation (AI and analytics), expanding user base, effective marketing campaigns. | BharatMatrimony, CommunityMatrimony, AssistedMatrimony, EliteMatrimony, Luv.com |
| Marriage Services & Related Sales | Online marketplace for wedding planning services including venues, caterers, and event planners. | Integrated matchmaking to wedding services funnel; branded platforms; vendor network scale; customer loyalty. | B2C customers planning weddings; B2B vendors in wedding industry. | Exclusive vendor partnerships and premium wedding planning services. | 6 | 1 | Vendor listing fees, commissions, and service charges. | Transaction-based and subscription-based vendor fees. | Rising wedding expenditures, vendor network expansion, enhanced customer engagement platforms. | WeddingBazaar, ShaadiSaga, MatrimonyMandaps |
