What we do Marico Ltd is a leading FMCG company in India specializing in beauty and wellness products including edible oils, hair oils, and personal care items under iconic brands. |
Founded in 1,988 |
Market share Market leader in coconut oil and value-added hair oils with strong presence in edible oils and premium personal care sectors in India and overseas. |
Problem solved Offers affordable, high-quality personal care and health oriented food products addressing consumer needs for wellness and grooming. |
Top clients or who we serve Serves millions of retail consumers primarily in India and international markets through wide retail distribution; operates B2C model with some B2B elements. |
Key management Saugata Gupta, Managing Director & CEO, leads the company with extensive FMCG experience driving innovation and growth. |
Our journey and innovations Started as Marico Foods in 1988, expanded through brand acquisitions (e.g., Nihar, Set Wet), international expansions, and digital-first premium personal care launches. |
Where we operate Primarily India with significant international footprint across Bangladesh, Vietnam, Middle East, South Africa, and other emerging markets. |
Top products or what we offer Parachute coconut oil, Saffola edible oils, value-added hair oils, premium foods (Saffola oats), and personal care including digital-first brands like Beardo. |
Top brands Parachute (#1 coconut oil, market leader); Saffola (premium edible oils and oats, high growth); Set Wet (male grooming); Livon; Beardo (digital-first grooming). |
Raw materials needed Coconut, copra, vegetable oils, aromatic compounds, active ingredients for personal care products. |
Raw materials supplier Sourced from domestic and international agricultural suppliers and chemical manufacturers; supply chain optimized for scale. |
Recurring vs cyclical contribution Revenue largely recurring from FMCG consumption; some cyclicality in commodity prices affects margins but stable volume demand. |
Our industry position Among top FMCG firms in India with strong leadership in personal and food care segments; growing international footprint diversifies risk. |
Financial highlights FY24 consolidated revenue ₹9,653 Cr; Profit after tax ₹1,502 Cr; EBITDA margin ~21%; volume growth 2% domestic, 9% international currency constant. |
Geographical revenue split ~67% revenues from India, ~28% from international markets; strong growth in Bangladesh, MENA, and South Africa segments. |
Order book - |
Whats driving growth Innovation in premium and digital-first brands, international expansions, supply chain efficiencies, and consumption recovery post inflationary pressures. |
Our future plans Expand foods and premium personal care portfolios aiming 25% CAGR; increase international market penetration; enhance direct reach via Project SETU. |
Our green promise Commitment to net-zero emissions by 2030, responsible sourcing, circular economy, water stewardship and sustainability embedded in governance. |
Our people and values Diverse workforce with focus on inclusivity; strong governance culture driven by ethical standards and continuous leadership development. |
Key challenges ahead Commodity price volatility, geopolitical risks in international markets, slow rural consumption recovery, and managing digital disruption. |
Interesting facts First Indian FMCG to achieve 87% reduction in greenhouse gas emissions; pioneering coconut oil anti-dandruff solutions; rapid rise of digital-first grooming brands. |
Risks and strategy Mitigates currency and commodity risks through hedging and supply chain; pursues portfolio diversification and innovation to sustain competitive edge. |
