What we do Manoj Jewellers Limited is a Chennai-based retailer and wholesaler of gold and diamond jewellery, offering hallmarked designed pieces and a boutique offline and online shopping experience. |
Founded in 2,007 |
Market share Emerging player with expanding retail presence and strong wholesale distribution in Southern India jewellery market. |
Problem solved Provides trustworthy, hallmarked, high-quality jewellery with timely delivery, bridging gaps in purity assurance and wide product choice. |
Top clients or who we serve B2B wholesale jewellery buyers, retail customers including bridal and daily wear segments, and e-commerce shoppers including NRIs. |
Key management Manoj Kumar (Managing Director) with 30+ years jewellery trade experience; Raj Kumari (Whole-Time Director); Sunil Shantilal (Executive Director). |
Our journey and innovations Incorporated in 2007; IPO and BSE SME listing in 2025; growth through retail expansion, digital launch (Zullry.com), and product diversification. |
Where we operate Primarily in Chennai, Tamil Nadu with wholesale reach across South India; targeted expansion in Tamil Nadu retail markets. |
Top products or what we offer Hallmarked 22K and 18K gold, diamond and silver jewellery pieces including rings, earrings, bangles, and bridal collections; gold-plated silver jewellery. |
Top brands Manoj Jewellers flagship brand known for hallmarked quality, design variety, and trust; Zullry.com online platform targeting wider markets. |
Raw materials needed Gold, diamonds, precious and semiprecious stones, silver, and metals for plated jewellery. |
Raw materials supplier Selected contract manufacturers and trusted bullion dealers in Sowcarpet and broader supplier network. |
Recurring vs cyclical contribution Sales driven by wholesale volumes provide recurring revenue with retail and online segments adding growth and margin variability. |
Our industry position Positioned as a regional growing brand leveraging formalization trends in India's jewellery market; strong local wholesale presence. |
Financial highlights FY 2024-25 revenue Rs 59.62 Cr with PAT Rs 4.76 Cr; strong revenue and profit growth over prior years; improving margins. |
Geographical revenue split Revenue mainly from Chennai retail stores and wholesale distribution across South India. |
Order book - |
Whats driving growth Wholesale volume expansion, retail showroom diversity, online platform growth, design innovation, and operational efficiency improvements. |
Our future plans Retail footprint expansion in Tamil Nadu, category expansion (silver), digital marketing enhancement, inventory optimization, and margin focus. |
Our green promise - |
Our people and values 25+ experienced professionals with emphasis on diversity, employee engagement, and ethical business culture. |
Key challenges ahead Market competition, maintaining quality & trust, managing working capital, adapting to consumer trends, and regulatory compliance. |
Interesting facts Manoj Jewellers' IPO on BSE SME platform in 2025 reflects strong market trust; early mover with digital platform Zullry.com pre-COVID. |
Risks and strategy Risks include gold price volatility and competitive pressures; mitigated through diversification, strong supply chain, and brand positioning. |
