| Decorative Laminates & Plywood | Manufacturing and sale of decorative laminates, trading plywood in different grades and sizes | Diverse product collections, strong distributor network, Experience Centres improving customer access and loyalty | B2B and B2C; industrial and commercial sectors served through retail depots and Experience Centres | Decorative laminates with premium designs and collections | 140 | 100 | Revenue from sales of laminates and plywood to industrial/commercial customers and distributors | Direct sales and distribution with standard market pricing | New product collections, expanding market demand, distributor and customer engagement initiatives | Artistica, Vogue, Dwar, Magnificent, Chromatic Tales, Flute, ECP, Wood & Veneer, Wall Cladding |
