| Consumer Foam Mattress and Bedding Products | Manufacture and sale of foam mattresses, pillows, pet beds, and adjustable bed frames | In-house manufacturing, exclusive herbal product formulations, and extensive dealer network | B2C retail customers across India | Herbal mattresses with unique green tea and bamboo charcoal features | 10 | 100 | Product sales through dealers, offline retail, and e-commerce platforms | Direct sales with retail pricing; occasional dealer discounts | Rising consumer preference for herbal and comfortable sleep products; expanding retail and online presence | Magenta herbal mattresses and pillows |