What we do Mafia Trends Ltd operates value retail stores focusing on men's fashion apparel in Tier-II and Tier-III cities of Gujarat, India. |
Founded in 2,017 |
Market share A pioneer in value retailing in small Indian cities with 8 stores across 3 cities in Gujarat. |
Problem solved Provides affordable, trendy men's apparel catering to the aspiring middle class in smaller cities, minimizing procurement costs. |
Top clients or who we serve Targeting middle-income male consumers in Tier-II and Tier-III cities. B2C retail model. |
Key management - |
Our journey and innovations Started 2011 with first store 'Mafia Western Outfit'. Converted to Public Limited Company in 2022 and launched IPO to expand operations. |
Where we operate Operates primarily in Gujarat across 3 cities: Ahmedabad, Kalol and Vadodara. |
Top products or what we offer Men's fashion apparels including jeans, t-shirts, shirts, chinos, formal trousers and shirts. |
Top brands Mafia Western Outfit - key store brand operational since 2011, expanding regional presence. |
Raw materials needed Textile fabrics and accessories sourced from manufacturing hubs across India. |
Raw materials supplier Sourced directly from production regions to cut costs. |
Recurring vs cyclical contribution Revenue driven by steady retail sales, moderately cyclical with fashion trends and seasonality. |
Our industry position Recognized regional leader in value men's fashion retailing across Gujarat's smaller cities. |
Financial highlights FY25 revenue Rs.7.98 crore; net profit Rs.0.41 crore showing growth from previous year. |
Geographical revenue split Entire revenue from operations in Gujarat, India. |
Order book - |
Whats driving growth Expanding middle-class consumer base, value retailing strategy, increased store presence and youth fashion demand. |
Our future plans Intent to increase store count and deepen market penetration in Tier-II and Tier-III cities. |
Our green promise - |
Our people and values Focus on ethical practices including anti-harassment policy; efficient supply chain and customer-centric values. |
Key challenges ahead Competition from larger brands, changing fashion trends, and operational scaling risks. |
Interesting facts Achieved 100% dematerialization of shares; listed on SME platform of BSE in 2022. |
Risks and strategy Mitigate market competition by value pricing, strengthening supplier network and maintaining internal controls. |
