What we do Madras Fertilizers Limited manufactures ammonia, urea, complex fertilizers, bio-fertilizers, and eco-friendly agrochemicals, primarily serving Indian agriculture. |
Founded in 1,966 |
Market share Holds an 8.32% market share in neem-coated urea in Southern India, second highest production since inception. |
Problem solved Supports agricultural productivity and soil health with efficient fertilizers and organic products, promoting sustainable farming. |
Top clients or who we serve Primarily serves Indian farmers through a network of dealers; operates mainly B2B with distribution to retailers and farmers. |
Key management - |
Our journey and innovations Commenced production in 1971; first in South India with granulated complex fertilizers; ISO 9002 and ISO 14001 certified; ongoing plant modernization and energy efficiency improvements. |
Where we operate Operations and sales primarily across Southern India; expanding organic product reach via digital and community initiatives. |
Top products or what we offer Flagship products include ammonia, urea, NPK complex fertilizers, neem-coated urea, bio-fertilizers, organic manure, and city compost under 'Vijay' brand. |
Top brands 'Vijay' branded fertilizers and organic products; #1 in neem-coated urea production in facility; growing organic product sales. |
Raw materials needed Natural gas, naphtha (historically), chemicals for fertilizer production, organic waste materials for compost products. |
Raw materials supplier Suppliers include National Iranian Oil Company and domestic chemical vendors; also sources municipal waste for compost. |
Recurring vs cyclical contribution Revenue primarily recurring through continuous fertilizer production and sales; some cyclical variation due to agriculture cycles and subsidies. |
Our industry position Leading Public Sector fertilizer producer in South India with stable market share and recognized product quality. |
Financial highlights FY 2024-25 revenue: ₹2542 crore; net profit: ₹64 crore; consistent growth with improved capacity utilization. |
Geographical revenue split Majority revenue from Southern Indian states; domestic market-focused with expanding regional reach. |
Order book - |
Whats driving growth Increased fertilizer production efficiency, new organic product lines, government initiatives promoting balanced fertilization. |
Our future plans Planning a new greenfield ammonia/urea complex with 1.3 MTPA urea capacity; exploring business diversification into pollution-free business park. |
Our green promise ISO 14001 certification; promotes organic fertilizers and sustainable farming; integrates community awareness programs. |
Our people and values 402 employees as of 2025; invests in training, ethics awareness, and inclusive welfare programs. |
Key challenges ahead Dependency on government policies/subsidies; raw material supply constraints; competition from imports; maintaining plant modernization. |
Interesting facts First ISO 9002 certified fertilizer PSU in India; achieved highest-ever energy efficiency and production records in FY 2024-25. |
Risks and strategy Mitigates risks through modernization, risk management committees, and alignment with Atmanirbhar Bharat policies to reduce import dependence. |
