| Spice manufacturing and branded food products | Manufactured whole and ground spices, spice blends, and grocery items marketed under own brands. | Strong regional brand presence, quality control, and diversified product portfolio. | B2C retail consumers and B2B bulk buyers including wholesalers and food processors. | Branded packaged spice blends and ready-to-use masala powders. | 180 | 78 | Sales of branded products through retail and distributors, supplemented by wholesale trading of whole spices. | Direct and wholesale sales with competitive pricing and bulk discounts. | Product quality improvements, brand recognition, and rural market expansion drive growth. | DOUBLE HATHI, MAHARAJA |
| Spice and food grains trading | Trading of unbranded whole spices and food grains in bulk quantities. | Established supplier relationships and logistic infrastructure including cold storage. | B2B customers including traders, processors, and exporters. | Limited; mainly volume driven with thinner margins. | 50 | 22 | Revenue from trading margins and volume sales in wholesale markets. | Volume-based wholesale contracts with price-sensitive margins. | Agricultural commodity demand cycles and wholesale trade relationships. | |
