| Men's Innerwear and Apparel | Briefs, vests, trunks, T-shirts, thermal wear, casual and athleisure wear for men and boys | Strong brand recall, extensive distributor network, celebrity endorsements, proprietary product designs | B2C—men and boys across income segments including economy to premium | Mid-premium and premium branded segments with innovative products like scented vests and thermal wear | 1570 | 61 | Product sales through wholesale, retail, and e-commerce channels | Varied pricing from economy to premium with direct and distributor sales | New brand launches, rising disposable incomes, and brand penetration in tier 2/3 cities | Lux Cozi, Lux Nitro, ONN, Lux Parker |
| Women’s Innerwear and Outerwear | Brassieres, panties, lingerie, night suits, athleisure, rainwear for women | Innovative product portfolio, focus on fit and comfort, trusted brand presence | B2C—women seeking quality and fashionable innerwear and outerwear products | Premium lingerie and athleisure wear | 620 | 24 | Revenue via product sales in retail outlets, exclusive brand outlets, and online platforms | Mid to premium tier pricing sold through wholesalers, exclusive stores, and e-commerce | Category expansion, brand building, women’s fashion trends, and new product introductions | Lyra, Lux Venus, Lux Cozi Pynk |
| Kidswear and New Categories | Innerwear, outerwear, rainwear and athleisure for children | Early mover advantage in branded kidswear apparel with strong retail reach | B2C—parents of children seeking comfortable and affordable apparel | Outerwear and rainwear categories | 330 | 13 | Sales through traditional dealers, exclusive brand stores, and growing e-commerce presence | Economy and mid-premium pricing models catering to diverse income groups | New category launches, expanding retail coverage, and rising demand for branded kidswear | Lux Cozi Boyz, Lux Parker Kids, Lux Venus Rainwear |
