What we do Lovable Lingerie Ltd manufactures women's innerwear including brassieres, panties, slips, shapewear, and sleepwear under brands like Lovable and Daisy Dee. |
Founded in 1,987 |
Market share Among top three most preferred women's innerwear brands in India with significant retail presence across 21 cities. |
Problem solved Provides comfortable, stylish, and quality innerwear addressing diverse consumer needs and preferences in India’s growing apparel market. |
Top clients or who we serve Serves retail consumers primarily through concessionaire retailing model in stores like Westside, Shoppers Stop, Lifestyle; B2C focused. |
Key management L Vinay Reddy, Chairman & Managing Director. |
Our journey and innovations Since 1987, expanded capacity, acquired multiple brands, launched new sub-brands, innovated in product categories and retail formats. |
Where we operate Primarily India with manufacturing units in Bengaluru, Roorkee, and Erode; retail counters in 21 cities nationwide. |
Top products or what we offer Brassieres, panties, camisoles, shapewear, homewear under Lovable, Daisy Dee, and related sub-brands. |
Top brands Lovable - iconic and top 3 women’s innerwear brand in India; Daisy Dee - mid-segment brand; new product lines include Daisy Dee Sports. |
Raw materials needed Fabrics including cotton, polyester, elastic materials, and other garment manufacturing inputs. |
Raw materials supplier Details not specified in provided data. |
Recurring vs cyclical contribution Revenue is cyclical with seasonal demand in apparel retail but supported by established retail partnerships. |
Our industry position Leading player in Indian women’s innerwear segment with growing market share and recognized brands. |
Financial highlights Revenue of approx. Rs. 42.19 crore, PAT Rs. 1.79 crore for FY 2024-25, reflecting contraction from previous year due to market factors. |
Geographical revenue split Revenue predominantly from Indian markets; no international revenue reported. |
Order book - |
Whats driving growth Growth driven by expansion into mass market segments, new product launches, retail partnerships, and consumer lifestyle changes. |
Our future plans Focus on scaling production, entering new segments, product innovation, and strengthening retail presence nationwide. |
Our green promise Energy conservation initiatives, technology upgrades for efficiency, and safety compliance at manufacturing units. |
Our people and values Employs over 790 employees with emphasis on workforce training, ethical conduct, and safe working environment. |
Key challenges ahead Intense competition, rising raw material costs, labour availability, and maintaining market share amid changing consumer trends. |
Interesting facts Lovable acquired exclusive rights for its brands in India since 1995 and maintains a strong retail concessionaire model. |
Risks and strategy Mitigates risks via workforce training, cost control, brand building, and robust internal financial and governance controls. |
