| Retail | Operating 61 company-owned multi-brand stores selling smartphones, laptops, accessories and connected devices. | Centralized inventory control, strong brand tie-ups, real-time data systems enabling efficient operations. | B2C customers across urban and tier-2 cities in India. | Exclusive brand stores and premium smartphones segments. | 133 | 12 | Revenue from direct sales at retail outlets to consumers. | Fixed retail pricing with promotional strategies; cost plus margin. | Store expansion, enhanced in-store experiences, partnerships with top consumer tech brands. | Samsung Experience Stores, HP World, Vivo, Realme |
| Distribution | Distributes IT hardware, mobile devices and peripherals to 3000+ retail partners across 11 states from 13 warehouses. | Wide regional footprint, strong OEM relationships, extensive warehouse and logistics infrastructure. | B2B customers including retailers and resellers. | Tier-I OEM exclusive distributorships and printers. | 255 | 22 | Trade margin on product distribution to retailers and channel partners. | Wholesale pricing, volume-based discounts. | Exclusive distribution agreements, expanding network in Tier-II and III markets. | Samsung laptops, HP, Lenovo, Dell, Asus, Brother, Infinix |
| E-commerce | Sales through online marketplaces like Amazon, Flipkart, plus selective D2C channels for smartphones, laptops, IT accessories. | Pan-India logistics enabled by 13 warehouses, data-driven sales planning. | B2C customers nationwide, digital-first buyers. | Exclusive online brand programs and flash sale events. | 176 | 15 | Revenue through online sales commissions and direct online sales. | Competitive dynamic pricing on digital platforms. | Growth of online shopping, strategic partnerships with major marketplaces, curated brand portfolio. | OnePlus, Realme, HP, Asus, Lenovo |
| Export | Exports limited volume of smartphones, laptops mainly to Middle East, focusing on selective profitable opportunities. | Established international shipping capabilities and selective market knowledge. | International B2B customers in Middle East. | High margin selective product lines. | 23 | 2 | Revenue from export sales with focus on higher ROCE products. | Export sales with negotiated pricing for volume and margin optimization. | Selective export focus for profitability and capital efficiency. | Smartphones and laptops to Middle East markets |
