| Digital Marketing Services | Content creation, media buying, SEO, AI-powered content production, social media management, influencer marketing, web and app development. | Creative-first approach combined with AI and SEO capabilities; strong client network; ownership of content and AI studios. | B2B and B2C, including large enterprises, mid-sized brands, and startups across industries. | AI content production and performance marketing services have higher margins. | 60 | 100 | Revenue through service contracts, media buying commissions, performance marketing fees, and project-based work. | Primarily contract-based with media buying commissions and project fees; mostly recurring engagements. | Demand for integrated digital solutions, AI-driven content, and comprehensive marketing services post-AdLift acquisition. | |
