| Writing Instruments & Stationery | Manufacture and sale of pens, pencils, markers, and stationery products across premium and mass-market segments. | Strong brand recognition, extensive sales network (782 distributors), exclusive JV ties with Mitsubishi and Silka, and diversified manufacturing facilities. | B2C retail consumers, B2B distributors and corporate clients across India and export markets. | Premium writing instruments and stationery products. | 53114 | 100 | Sales revenue from product sales through distributors, retail outlets and online channels. | Direct sales with product pricing based on market segment; licensing revenue from JV arrangements. | Product innovation, brand expansion, JV partnerships, geographic diversification, and premiumization efforts. | Linc, Pentonic GRT, Mitsubishi JV products, Silka JV products |
