| Non-Linked - Life Participating | Traditional participating life insurance policies offering savings and protection benefits. | Strong brand, vast agent network, and loyal customer base. | Individual life insurance buyers seeking long-term savings and protection. | Long duration participating plans with high persistency. | 279459 | 57 | Premium collection and investment returns; participating policyholders share surplus. | Premium based on sum assured and policy terms. | Customer demand for guaranteed returns and risk protection drives growth. | Jeevan Akshay, New Jeevan Shanti |
| Non-Linked - Life Non-Participating | Non-participating life insurance policies with fixed benefits. | Large scale and trust enhance competitive edge. | Individuals preferring fixed guaranteed benefits without surplus participation. | Term and pure risk products. | 71495 | 15 | Premium payments and non-participating risk pooling. | Fixed premium and benefit tables. | Rising customer preference for stable returns and simpler plans. | Bima Jyoti, Saral Jeevan Bima |
| Non-Linked - Pension Participating | Participating pension plans providing retirement income. | Established pension fund management expertise. | Individuals planning retirement savings with participating returns. | Participating pension products. | 361 | 0 | Annuity premiums and investment yield participation. | Premium and annuity based model. | Growing aging population and social security needs. | New Pension Plus |
| Non-Linked - Pension Non-Participating | Non-participating pension and annuity products. | Government linked schemes and broad reach. | Retirees seeking guaranteed income streams. | Senior citizen annuity plans. | 106589 | 22 | Premiums from pension customers with assured payouts. | Defined premium and annuity payouts. | Demographic shift towards elderly population increases demand. | Pradhan Mantri Vaya Vandana Yojana |
| Linked Business Life | Life insurance with investment linked to market funds. | Trusted brand and large portfolio. | Investors seeking insurance plus market-linked growth. | ULIP fees and fund management. | 14099 | 3 | Premiums invested in units; fees and performance charges. | Premium linked to units purchased with fund management fees. | Investment demand and wealth creation needs. | Unit Linked Insurance Plans (ULIPs) |
| Group Business | Group insurance and employee benefit schemes. | Large network and trusted group service. | Corporates, government bodies, banks, and associations. | Tailored group risk and microinsurance products. | 18610 | 4 | Premiums from corporate and institutional clients. | Group policy premiums, negotiated pricing. | Corporate benefits and regulatory mandates. | Group Assurance Plan, Credit Life |
