What we do Liberty Shoes Ltd manufactures and sells leather and non-leather footwear, leather shoe uppers, and leather garments through retail, e-commerce, and wholesale channels primarily in India. |
Founded in 1,986 |
Market share Holds 32% market share in Indian leather footwear segment, with extensive retail and wholesale presence. |
Problem solved Provides durable, affordable, and fashionable footwear and leather products meeting diverse consumer needs across mass and premium segments. |
Top clients or who we serve Serves retail consumers (B2C), institutional clients like defense and safety sectors (B2B), plus wholesale partners. |
Key management Shammi Bansal (Chairman), Sunil Bansal, Adish Kumar Gupta, Ashok Kumar, Anupam Bansal (Executive Directors) |
Our journey and innovations Founded in 1986; expanded capacities with new plants; launched premium LEAP7X footwear line; diversified into perfumes; bolstered retail and e-commerce presence. |
Where we operate Pan-India with over 450 exclusive retail outlets; export initiatives in Germany, Middle East, USA, Canada, and UK via subsidiaries. |
Top products or what we offer Casual footwear (Gliders, Coolers), sports shoes (GeoSport), safety shoes, premium casual line (LEAP7X), perfumes and leather garments. |
Top brands Liberty (#1 leather footwear market share), Gliders, Coolers, GeoSport, Force-10, Senorita, A-ha, LEAP7X |
Raw materials needed Leather, synthetic materials, EVA co-polymers, fragrance components |
Raw materials supplier Varied suppliers; backward integration with manufacturing EVA co-polymers to reduce imports |
Recurring vs cyclical contribution Revenue largely recurring through retail, e-commerce and institutional sales; some cyclical impact from exports. |
Our industry position Leading leather footwear brand in India with strong retail network and diversified product portfolio. |
Financial highlights FY 2024-25 revenue Rs.675 crore with 6% growth; net profit Rs.13.56 crore, up 22%; EBITDA improved due to cost optimization. |
Geographical revenue split Majority from India; moderate exports to Europe, Middle East, North America. |
Order book - |
Whats driving growth Retail expansion in tier II/III cities, e-commerce growth, institutional safety footwear demand, new product launches, brand campaigns. |
Our future plans Expand retail footprint, invest in digital channels, product innovation, increase exports, and enhance manufacturing capabilities. |
Our green promise Focus on sustainable sourcing, import substitution (EVA polymer production), and CSR initiatives in education, health, and environment. |
Our people and values Employee-centric culture with strong governance, diversity, and training programs; values transparency and social responsibility. |
Key challenges ahead Managing supply chain risks, competition from imports, arbitration uncertainties, and MSME vendor compliance. |
Interesting facts Launched India's first premium range LEAP7X; diversified into perfumes; achieved A1+ commercial paper rating in past. |
Risks and strategy Mitigates risks via robust internal controls, vendor management, legal strategies for arbitration, and continuous process improvements. |
