| Footwear Manufacturing | Manufacture and retail of diverse non-leather footwear including casual, formal, athleisure and sports footwear for men, women and children. | Strong brand loyalty regionally, manufacturing scale with BIS certifications, diversified product offerings, and expanding distribution. | B2C focus on Indian consumers across 27 states; exports to 20+ countries; presence in retail chains and online marketplaces. | Premium EVA and sports footwear categories show higher profit margins. | 220 | 80 | Direct sales through distributors, retail outlets, ecommerce platforms, and D2C stores; some OEM supply planned under sports shoes. | Competitive pricing in mass and mid segments; direct sales with occasional promotional pricing and brand campaigns. | Product innovation, expanded capacity, broader distribution, and growing brand awareness. | LEHAR Hawai Chappals, Canvas Shoes, Synthetic Leather Chappals, Crozi, Hilux, Bliss, Fliplop, RANNR Sports Shoes |
| Toolkit Manufacturing and Supply | Manufacture and supply of toolkits and related products to support government artisan welfare schemes. | Exclusive contracts under government schemes and established execution capabilities provide competitive advantage. | B2G segment focusing on artisans and craftspeople registered under government welfare schemes. | High return on capital due to asset-light model and scale economies in toolkit segment. | 57 | 20 | Government contracts and supply agreements under the National Small Industries Corporation (NSIC) and PM Vishwakarma Scheme. | Contract-based large scale supply with negotiated pricing in government tenders. | Large government orders, early mover advantage, and expansion into non-footwear manufacturing sectors. | Lehar Toolkits under PM Vishwakarma Scheme |
