| Stationery & Art Materials | Manufacture and sale of writing instruments, inks, adhesives, notebooks, colors, crayons, brushes, and related supplies. | Strong brand heritage, extensive direct distribution network with 130,000+ outlets, R&D collaboration with Kokuyo Japan. | Primarily B2C - students, artists, hobbyists; also B2B via schools and institutional buyers. | Premium art supplies and specialized writing instruments. | 763 | 100 | Sales through direct distribution, retail channels, and exports to international markets. | Product sales with premium and value segments; no deep discounting policy adopted. | Innovation with new products, digital sales channels, increased penetration in domestic and export markets. | Camel (Art Materials), Camlin (Stationery) |
