What we do Kiaasa Retail Ltd offers ethnic wear including apparel, footwear, and accessories exclusively for women through retail stores and an online omni-channel platform across India. |
Founded in 2,018 |
Market share Rapidly expanded to 113 stores in 70 cities; positioned as a growing ethnic women's wear brand with strong pan-India presence. |
Problem solved Provides stylish, comfortable ethnic wear for women, addressing the demand for accessible, fashionable ethnic apparel nationwide. |
Top clients or who we serve Targets women consumers across India via exclusive outlets and online channels; B2C focused. |
Key management Mr. Om Prakash (Managing Director), Mr. Amit Chauhan (Whole-time Director) with significant retail industry leadership experience. |
Our journey and innovations Started in 2018; grew to 100+ stores by 2022; acquired brands U-Women and LAABHA; adopted omni-channel retailing in 2022. |
Where we operate Operates across 70 Indian cities, with major presence in Delhi/NCR, Vadodara, and South India. |
Top products or what we offer Ethnic wear like salwar kameez, lehengas, jewelry, bags, scarves, and footwear designed for women. |
Top brands Kiaasa brand with acquired brands U-Women and LAABHA enhancing market coverage and appeal. |
Raw materials needed Cotton, silk, synthetic fabrics, embroidery materials, jewelry components, leather for footwear. |
Raw materials supplier Not disclosed; likely sourced from multiple textile and accessory suppliers in India. |
Recurring vs cyclical contribution Revenue primarily from consistent retail sales; exhibits recurring demand from ethnic fashion consumers. |
Our industry position Emerging leader in ethnic women's wear retail with aggressive store expansion and omni-channel presence. |
Financial highlights FY2024-25 revenue of Rs 121.63 crore with net profit of Rs 9.02 crore, showing strong growth from Rs 84.35 crore in prior year. |
Geographical revenue split Revenue mainly from Indian domestic markets with widespread city coverage. |
Order book - |
Whats driving growth Store expansion, acquisitions of niche brands, omni-channel sales strategy, and influencer marketing. |
Our future plans Listing on SME platform of BSE, continued store rollouts, and expansion of product portfolio online and offline. |
Our green promise - |
Our people and values Committed workforce with focus on diversity, inclusion, and harassment-free workplace as per statutory compliance. |
Key challenges ahead Competition in ethnic wear retail, evolving consumer preferences, and sustaining omni-channel integration. |
Interesting facts Grew from a single store in 2018 to over 113 outlets by 2025; transitioned from LLP to public limited company. |
Risks and strategy Market competition and supply chain risks mitigated by brand acquisitions, omni-channel presence, and robust financial controls. |
