| Retail Jewellery | Gold, diamond, and silver jewellery targeted at individual consumers for weddings and festive occasions. | Strong brand heritage, trust from quality certification, and expanding retail network. | B2C focus serving retail customers nationwide with premium and traditional jewellery collections. | Designer diamond bridal jewellery and high-end gold collections. | 700 | 40 | Sales through company-owned showrooms and customer-centric pricing models. | Fixed pricing strategy aligned with market standards ensuring certified quality and affordability. | Growing urban consumer demand, festive seasons, wedding occasions, and increased retail penetration. | Vajraa Diamonds by Khazanchi |
| Wholesale Jewellery | Bulk sales of finished jewellery to jewellers and institutional clients across India. | Extensive vendor network and in-house design library with strong artisan collaborations. | B2B clients including local jewellers and institutional buyers across India. | Custom-designed jewellery and exclusive collections for wholesale partners. | 850 | 48 | Volume-based sales to distributors and wholesale buyers, supporting B2B client relationships. | Competitive bulk pricing with volume discounts maintaining long-term client relationships. | Expansion of partner manufacturers and consistent quality enabling large client base growth. | Traditional gold and diamond ornaments |
| Bullion and Related Products | Certified gold and silver bullion products catering to investment and gifting markets. | Authorized membership on India International Bullion Exchange and purity assurance. | Retail and B2B clients purchasing investment-grade bullion products. | Certified BIS hallmark coins and bars. | 222 | 12 | Direct sales of bullion through retail and wholesale channels. | Market-linked pricing ensuring purity certification and trust. | Rising demand for gold investment and gifting during seasonal occasions. | Gold coins, bars, and bullion products |
