What we do Kati Patang Lifestyle Ltd is an Indian listed company specializing in premium alcoholic beverages, owning the award-winning Kati Patang beer brand, combining artisanal craft with unique Indian ingredients. |
Founded in 1,992 |
Market share A growing player in premium craft beer, distributed in India, UK, and USA; with strategic expansions underway. |
Problem solved Offers premium, uniquely Indian craft beers catering to niche beverage markets seeking authentic flavors and lifestyle experiences. |
Top clients or who we serve B2C consumers in India, UK, USA; licensed partnerships with major outlets like J D Wetherspoons in the UK. |
Key management Gokul Naresh Tandan (Managing Director), Shantanu Upadhyay (Joint Managing Director) |
Our journey and innovations Started in 1992 focusing on tech services; pivoted to alcohol beverage by 2024 with acquisition of Empyrean Spirits; launching unique Indian ingredient beers and experiential marketing IPs. |
Where we operate Domestic Indian Markets, United Kingdom, United States, and expanding to Uttarakhand, Rajasthan, and Chhattisgarh regions. |
Top products or what we offer Premium craft beers including Saffron Lager and Bareilly Bold, distributed internationally with a strong lifestyle brand presence. |
Top brands Kati Patang Beer: Award-winning craft beer with Indian spices; #1 in artisanal beer niche; launched Kati Patang Quiz League, Spin City, and Trial Room marketing IPs. |
Raw materials needed Barley, hops, water, yeast, and Indian spices such as saffron, turmeric, ginger, and peppercorn. |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue largely linked to beverage sales with some cyclical variations based on market expansions and seasonal demand. |
Our industry position Emerging premium craft beer brand with growing presence in competitive Indian and international markets. |
Financial highlights FY 2024-25 revenue approx Rs. 10.9 crore, net loss Rs. 3.2 crore; oversubscribed rights issue raised Rs. 20.5 crore. |
Geographical revenue split Revenue primarily from India (Rs. 10.68 crore) and minor from outside India (Rs. 0.25 crore) as of FY 2024-25. |
Order book - |
Whats driving growth New market entries in Indian states and international export growth; premium product launches; strategic brand partnerships. |
Our future plans Expand in new Indian states, increase production capacity, reintroduce flagship products, and scale up export markets and marketing IPs. |
Our green promise - |
Our people and values Focus on professional management with employee equity schemes and commitment to diversity and ethical standards. |
Key challenges ahead Regulatory hurdles in certain markets, competition in premium beverage sector, and achieving profitability. |
Interesting facts Uses uniquely Indian spices in beers; first homegrown alco-bev lifestyle platform listed in India; partnership with UK's J D Wetherspoons. |
Risks and strategy Mitigating regulatory and market entry risks via strategic expansions, brand differentiation, and asset-light model. |
