| Quick Serve Restaurants and Dining | Quick service and premium Indian cuisine dining outlets in highway and urban settings. | Strong brand equity, centralized procurement, and standardized service model securing market trust. | B2C urban diners, highway travelers, regional cuisine enthusiasts. | Franchise fees and premium dining formats have higher margins. | 18 | 46 | Revenue from owned outlets, franchise fees, and royalties. | Direct sales at owned outlets and franchising/licensing agreements for others. | Rising preference for branded food outlets, highway infrastructure growth, and authentic cuisine demand. | Kamats Legacy, Vithal Kamats, Urban Dhaba, Pepper Fry |
| Mid-Scale Hotel Operations | Operation and management of 3-star and 4-star hotels catering to corporate and leisure travelers. | Strategic location selection, asset-light expansion via leasing and management contracts, and recognized hotel brands. | Business travelers, tourists, event attendees (B2C and corporate clients). | Hotel management and leased properties yield steady margins. | 21 | 54 | Room bookings, event hosting, restaurant services within hotel properties, leasing income. | Direct room sales, leasing and management contracts. | Increase in domestic leisure travel, tier-2 urbanization, and branding preference in hotel stays. | VITS Hotels, VITS Select |
