| Ceramic Tiles | Ceramic wall and floor tiles including vitrified and polished tiles across multiple sizes and designs. | Substantial manufacturing capacity, strong brand equity, exclusive marketing tie-ups, and extensive dealer network. | B2B and B2C including builders, retailers, and distributors. | Polished vitrified and large format premium tiles. | 4249 | 92 | Sales through dealers, retail showrooms, and exports. | Direct sales with dealer networks and showroom distribution. | Urbanization, real estate growth, product innovation including large format and premium tiles. | Kajaria Tiles, Ultima |
| Others | Sanitaryware, faucets, plywood, adhesives, and other building products. | Brand association, cross-selling with tiles, expanding manufacturing facilities and diversified product portfolio. | B2C and B2B in home improvement and construction sectors. | Sanitaryware and adhesives segments. | 386 | 8 | Product sales mainly via retail and wholesale channels. | Product sales and distribution. | Portfolio expansion into sanitaryware and adhesives, new capacity commissioning. | Kerovit (sanitaryware), Kajaria Adhesives |
