| Wood Adhesives Manufacturing | Manufacture and sale of various synthetic resin-based wood adhesives including waterproof, anti-termite, and fast drying types. | Strong brand recognition as 2nd largest wood adhesive brand in India, extensive distribution network, loyal user base, no debt and efficient asset use. | Primarily B2B—distributors, retailers, carpenters; also B2C end-users in furniture and wood segment. | Premium product variants with special features like anti-termite and waterproof adhesives. | 28412 | 100 | Revenue primarily from sales to retailers, carpenters, and distributors across India. | Direct sales with competitive pricing supported by loyalty and reward programs to encourage high usage. | Expanding to new markets, effective advertising, increasing distributor and branch network, loyalty programs. | Euro 7000 |
