| Export Trading of New/Customized Construction Machines | New and modified construction machinery meeting client needs with customization and accessories | Strong supplier network and in-house customization expertise | B2B customers including contractors, importers, wholesalers worldwide | HexL branded machines and high-spec customizations | 231 | 61 | Sales revenue from export transactions | Direct sales with negotiated pricing | Demand for customized machinery and expansion of own brand HexL | Multiple OEM brands tailored to customer specifications; HexL brand backhoe loaders |
| Export Trading of Used/Refurbished Construction Machines | Fully refurbished equipment with guaranteed performance and quality checks | Specialized refurbishment infrastructure and quality assurance processes | Global wholesalers, rental firms, infrastructure companies | High-value refurbished machines with aftermarket support | 131 | 34 | Sales from refurbished equipment exports | Transactional sales with value pricing | Cost-effective alternatives to new machines and circular economy trends | Refurbished machines from multiple OEM brands |
| Export Trading of Own Brand 'HexL' Construction Machines | Proprietary brand of construction equipment manufactured via contract manufacturing | Exclusive brand ownership and growing market acceptance | International B2B buyers seeking new branded equipment | Proprietary brand with premium features | 14 | 5 | Direct sales of HexL branded machinery | Direct sales with competitive positioning | Brand recognition and product innovation in niche segments | HexL brand backhoe loaders |
