| Grey Cement | 53, 43, 33 grade OPC, PPC grey cement products for construction. | Strong brand recognition, widespread distribution, integrated captive power, and strategic raw material control. | B2B: construction firms, infrastructure projects; B2C: retail and small contractors. | Premium blended cements and market-leading northern region sales. | 9279 | 84 | Direct sales to bulk buyers, distributors, retailers with volume-based pricing. | Market-driven pricing with bulk and retail segments. | Increased infrastructure spend, urban housing demand, and capacity expansion in central and eastern India. | J.K. Cement, Sarvashaktiman |
| White Cement and Allied Products | White cement for decorative uses, wall putty, waterproofing and construction chemicals, paints. | Industry reputation for quality, technology innovation, and diversified products beyond basic cement. | B2B: architects, builders; B2C: retail customers in decorative and specialty construction segments. | Wall putty and paints with higher value addition. | 1610 | 15 | Product sales through distributors and retail channels. | Premium pricing reflecting product quality and brand. | Rising urbanization, facelift trends, expansion into new markets including UAE and Africa. | J.K. White, Camel, JKCement ActivV |
