| Fund-based lending and financial services | Loan Against Property, Business Loans, advisory services, investments in shares and mutual funds. | RBI registration ensures regulatory trust; experienced management; diversified loan and investment portfolio. | Primarily SMEs and retail investors (B2B and B2C). | Loan products like Business Loans and proprietary investments yield higher margins. | 3 | 100 | Interest income from loans, returns from investments, advisory fees. | Competitive interest rates with flexible repayment options; investment returns variable. | Expanding MSME financing demand, capital market growth, regulatory easing for NBFCs. | |