What we do Nandani Creation Ltd specializes in manufacturing and retailing ethnic women's apparel under brands JaipurKurti.com and Amaiva-By Jaipur Kurti with widespread retail and online presence. |
Founded in 2,012 |
Market share Among top 10 ethnic wear brands online, leading in Boom wear category. Expanding retail footprint pan-India. |
Problem solved Offering affordable, stylish ethnic wear combining traditional crafts with modern designs for diverse women customers nationwide. |
Top clients or who we serve B2C focus serving women across age groups via own stores, online platforms, and partnerships with premier retailers like Shopper's Stop. |
Key management Anuj Mundhra (Managing Director), Vandana Mundhra (Whole-Time Director); leadership with strong operational focus. |
Our journey and innovations Founded 2012; public listing in 2016; launched flagship retail stores in 2018 and expanded consistently with >15 stores and 70+ shop-in-shop outlets. |
Where we operate Primarily India with retail stores in major cities; minor international sales. |
Top products or what we offer Ethnic wear including kurtis, sarees, suits, palazzos, dress materials under Jaipur Kurti, Amaiva, Desi Fusion, and Jaipur Kurti Luxe brands. |
Top brands Jaipur Kurti: #1 in Boom wear online, wide reach; Amaiva by Jaipur Kurti; Desi Fusion; Jaipur Kurti Luxe - expanding portfolio. |
Raw materials needed Fabrics and traditional textile materials sourced for ethnic garments. |
Raw materials supplier Supplied primarily via subsidiary Desi Fusion India Private Limited and local fabric suppliers. |
Recurring vs cyclical contribution Revenue is mostly recurring from continuous retail and online sales. |
Our industry position A leading ethnic apparel brand with expanding market share in online and offline retail ethnic wear in India. |
Financial highlights FY 2024-25 consolidated revenue Rs. 70.81 Cr with net profit of Rs. 3.71 Cr, showing strong growth over previous year. |
Geographical revenue split Majority revenue from India (~99.9%), minor from foreign countries (~0.1%). |
Order book - |
Whats driving growth Expansion of retail stores, brand recognition online, product diversification, and partnerships with top fashion retailers. |
Our future plans Further pan-India retail expansion, enhancing online presence and product portfolio diversification. |
Our green promise Engages in some sustainability activities but not mandatory ESG reporting; promotes cultural heritage through products. |
Our people and values Focuses on empowering local artisans; inclusive workplace fostering employee development and traditional craft preservation. |
Key challenges ahead Managing growth pace, competition, raw material sourcing, and maintaining quality across expanding retail network. |
Interesting facts JaipurKurti.com ranks top 10 in online ethnic wear; uniquely blends crafts with fashion, empowering artisans nationwide. |
Risks and strategy Risk mitigated through diversified distribution channels, brand strength, and cost management focusing on market expansion. |
