| Television - Hindi General Entertainment Channels (GEC) | Production of episodic content for leading Hindi TV channels like Star Bharat, Colors TV, Zee TV, Sony. | Strong client relationships with major TV broadcasters; expertise in Hindi GEC content production. | B2B; Indian TV channels and broadcasters. | | | | Commissioned content production contracts with broadcasters. | Project-based commissioning with negotiated contracts. | Demand for fresh serials and entertainment content; increasing channel content requirements. | |
| Digital Content and OTT Platforms | Content creation for OTT platforms such as Netflix, Amazon, SonyLiv, Disney+ Hotstar, Voot. | Early mover in digital IP content; partnerships with leading OTT platforms. | B2B; OTT platforms targeting diverse digital audiences. | | | | Content commissioning and intellectual property rights from own co-productions. | Contracted commissions and revenue sharing via IP model. | Surge in OTT demand; flexibility and wider audience reach. | |
| Regional Content Production | Production of content in regional languages including Telugu, Tamil, Malayalam, Bengali, Marathi. | Diversified linguistic reach and regional expertise. | B2B; regional language broadcasters and OTT services. | | | | Commissioned projects for regional TV channels and platforms. | Project-based commissioning agreements. | Growing demand for localized content across regional markets. | |
