What we do H. R. Hygiene Products Ltd manufactures affordable and premium hygiene products including sanitary napkins, adult diapers, and baby care items, serving Indian consumers through retail and e-commerce. |
Founded in 2,016 |
Market share Growing presence in India with expanding manufacturing and distribution nationwide, serving both B2B and B2C clients. |
Problem solved Provides reliable, affordable hygiene solutions addressing needs of women, elderly, and infants. |
Top clients or who we serve Serves Indian consumers via retailers, dealers, and major e-commerce platforms like Amazon and Flipkart, to urban and rural markets. |
Key management - |
Our journey and innovations Started in 2016, launched key brands Femiss and Womanica (2018), expanded distribution, added ElderFit and Bloom Baby brands by 2025. |
Where we operate Pan-India with offline retail networks and online presence across major e-commerce platforms. |
Top products or what we offer Sanitary napkins (Femiss, Womanica), adult diapers (ElderFit), and baby diapers (Bloom Baby). |
Top brands Femiss - economical sanitary napkins; Womanica - premium pads; ElderFit - adult diapers; Bloom Baby - baby diapers. |
Raw materials needed Absorbent materials for hygiene products, plastics, fabrics, chemicals. |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue largely recurring from ongoing hygiene product sales. |
Our industry position Emerging player with growing capacity and distribution, expanding product portfolio in Indian hygiene market. |
Financial highlights FY 2023-24 Revenue: Rs. 84.92 Cr; Profit After Tax: Rs. 4.86 Cr; showing robust growth from prior years. |
Geographical revenue split - |
Order book - |
Whats driving growth Capacity expansion, product portfolio diversification, rising hygiene awareness, and e-commerce sales growth. |
Our future plans Planned IPO in 2025, scaling production capacity, entering new product segments in baby and female care. |
Our green promise - |
Our people and values Focus on employee welfare and inclusive work culture; no reported workplace issues. |
Key challenges ahead Scaling operations, market competition, regulatory compliance, and maintaining product quality. |
Interesting facts Manufactures white-label sanitary napkins; fast capacity growth to 8 crore pieces per day. |
Risks and strategy Risks from market competition and supply chain with mitigation through innovation and quality focus. |
