| Hospitality - Heritage Hotels and Resorts | Hotel accommodation and resort services focused on cultural, wellness, and experiential stays. | Prime location near Taj Mahal, historic properties, international brand affiliations, and experiential travel focus. | Primarily B2C tourist clientele domestic and international visiting Agra and nearby heritage sites. | Rooms and wellness services provide higher profit margins. | 16 | 100 | Room bookings, food and beverage sales, and event hosting services. | Room rate based, seasonal pricing with occasional packages; direct and third-party channel bookings. | Increasing heritage tourism, wellness travel trends, and enhanced digital booking systems. | Howard Hotels flagship property in Agra; affiliations with Best Western and Park Plaza Hotels & Resorts. |
