| Beauty and Personal Care | Baby care, skin care, hair care, color cosmetics, fragrances and beauty salon services | Strong brand equity, digital-first omni-channel distribution, data-driven marketing, consumer trust in toxin-free products | Primarily B2C targeting millennials, Gen Z and parents in India; also includes B2B via professional salons | Premium skincare and hair care products, salon services | 2067 | 100 | Product sales primarily through e-commerce, retail, and salon services; licensing and content platforms contribute ancillary revenue | Value and premium product pricing, direct online sales and channel distribution with tiered SKUs | Product innovation, digital marketing, omni-channel distribution and category premiumization | Mamaearth, The Derma Co., BBlunt, Dr. Sheth's, Aqualogica, Ayuga |
