| Real Estate Brokerage | Brokerage services for residential property sales, lead generation, and referral services through platform and agents. | Customized CRM, extensive digital marketing expertise, broad agent network under mymagnet, early international footprint. | B2B - developers and brokers; B2C - retail buyers and investors; also serving NRI clients. | Direct brokerage sales and proprietary digital platform referrals have higher margins. | 58 | 100 | Commissions from property sales and revenue sharing from referral platform. | Commission-based on property transactions; revenue sharing with referral agents on mymagnet. | Technology-driven lead generation, geographic expansion including international markets, new mandate services. | Homesfy Direct Sales, mymagnet platform |
