What we do Home First Finance is a technology-driven affordable housing finance company in India, catering mainly to first-time home buyers in low and middle-income groups. |
Founded in 2,010 |
Market share Strong presence in 13 states/UTs, covering about 80% of India's affordable housing finance market. |
Problem solved Addresses the financing gap for affordable housing among underserved low and middle-income families with informal income proofs. |
Top clients or who we serve Primarily salaried and self-employed first-time home buyers; largely B2C with focus on low to middle-income segments. |
Key management Manoj Viswanathan, Managing Director & CEO, BITS Pilani and XLRI alumnus, with deep consumer finance expertise. |
Our journey and innovations Founded in 2010, pioneered centralized tech-driven underwriting, digital onboarding, proprietary machine learning risk models. |
Where we operate Operations in 13 states/union territories, with 165 branches and 368 touchpoints serving 143 districts across India. |
Top products or what we offer Affordable housing loans, loans against property, commercial property loans, developer finance, with digital customer apps. |
Top brands HomeFirst brand recognized for quick approvals, 48-hour loan turnarounds, paperless digital processing, and high customer NPS. |
Raw materials needed Not applicable; financial services business. |
Raw materials supplier Not applicable. |
Recurring vs cyclical contribution Revenue primarily recurring through interest income on loan portfolio managed over time. |
Our industry position Among leading affordable housing finance companies with AA credit rating, diversified lender base and robust asset quality. |
Financial highlights FY25 Revenue ₹1539 Cr, Net Profit ₹382 Cr, AUM ₹12,713 Cr, ROE 16.5%, AUM grew 31% YoY, GNPA stable at 1.7%. |
Geographical revenue split Revenue mainly from 13 states/UTs with highest contributions from Gujarat, Maharashtra, Tamil Nadu, Madhya Pradesh. |
Order book Robust loan disbursement pipeline with regular quarterly growth; disbursements over ₹48,000 Mn in FY25. |
Whats driving growth Tech-led underwriting, expanding branch network, diversified funding, focus on underserved borrowers, growing affordable housing demand. |
Our future plans Expand to 230+ branches with 25% AUM growth target YoY, enhanced technology adoption, sustainable finance and green home initiatives. |
Our green promise Adopted ESG policy, green homes certification, reduced paper through digital processes, and social empowerment through CSR programs. |
Our people and values 1,634 employees, diverse and inclusive, strong learning culture with ESOPs and health and wellness initiatives. |
Key challenges ahead Managing credit risk while scaling, regulatory compliance, maintaining asset quality amid macroeconomic uncertainties. |
Interesting facts Over 89% of borrowers in FY25 are women; 61% of AUM from EWS/LIG segments; strong ESG and digital leadership. |
Risks and strategy Credit risk mitigated via centralized underwriting and AI models; liquidity managed with diversified borrowings; focus on operational excellence. |
