What we do Graphisads Ltd is an integrated marketing and advertising agency offering comprehensive 360-degree brand strategy, media planning, digital marketing, and creative communication solutions. |
Founded in 1,987 |
Market share A rapidly growing player with a diversified client base and expanding market reach post-IPO listing in 2023. |
Problem solved Helps businesses enhance brand visibility, engagement, and sales through creative, data-driven advertising and media solutions across platforms. |
Top clients or who we serve Serves B2B and B2C clients across industries, offering tailored marketing, media buying, and event management solutions. |
Key management Mukesh Kumar Gupta (Managing Director), Alok Gupta (Whole-Time Director), Deepak Bahuguna (Whole-Time Director). |
Our journey and innovations Founded in 1987, transitioned from private to public in 2023; expanded capabilities with digital, outdoor, print, and event marketing services. |
Where we operate Primarily in India with expanding footprints in domestic markets and growing digital media reach. |
Top products or what we offer Integrated advertising services including media planning/buying, creative design, digital marketing, outdoor hoardings, events, and print media solutions. |
Top brands Spike Advertising Private Limited (wholly owned subsidiary) contributes significantly to consolidated revenue and profits. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue combines recurring client contracts and cyclical project-based income primarily from advertising contracts and events. |
Our industry position Strong competitive position with growth driven by expanded service portfolio and adoption of advanced advertising technologies. |
Financial highlights FY 2024-25 standalone revenue Rs.107.3 Cr with 38% growth; net profit Rs.5.87 Cr doubling previous year; consolidated revenue Rs.153.8 Cr, net profit Rs.8.39 Cr. |
Geographical revenue split - |
Order book - |
Whats driving growth Digitization, expanded service offerings, increased client acquisition, and innovative advertising solutions drive robust growth. |
Our future plans Focus on expanding client base nationally, strengthening digital and event segments, and investing in new advertising technologies. |
Our green promise Undertakes ESG initiatives focused on social welfare via corporate social responsibility programs addressing underprivileged communities. |
Our people and values Committed leadership with strong governance; emphasis on creative excellence and client-centric culture. |
Key challenges ahead Competition from digital ad agencies, technology adaptation, market volatility, and regulation changes in advertising sector. |
Interesting facts Issued Rs.53.41 Cr IPO in 2023; subsidiary Spike Advertising posted 150% PAT growth contributing 30% consolidated profits. |
Risks and strategy Risk mitigation through diversified service offerings, cost controls, expanding client portfolio, and adoption of evolving digital marketing trends. |
