| Grooming | Razors, blades, shaving foams, male and female grooming products, electric grooming devices. | Strong brand equity, extensive distribution, advanced R&D, and consumer trust. | B2C through retailers, mass merchandisers, and online platforms serving male and female consumers nationwide. | Premium razors and electric grooming devices drive higher margins. | 1864 | 83 | Product sales through retail, direct distribution; focus on premium tier and volume segments. | Competitive pricing with tiered products from entry-level to premium; mainly direct sales revenues. | Technological innovation, campaigns, expanded retail presence, female grooming growth, digital engagement. | Gillette Mach3, Gillette Guard, Gillette Labs, Gillette Fusion, Gillette Venus, Braun appliances |
| Oral Care | Manual and electric toothbrushes, toothpastes, oral hygiene products for adults and children. | Technological leadership, strong dentist endorsements, and extensive consumer outreach. | B2C consumers and retail chains focused on oral health and hygiene needs. | Electric toothbrushes provide higher profitability. | 371 | 17 | Selling hygiene products via traditional retail and e-commerce channels. | Varied pricing from affordable to premium electric brushes; volume sales and repeat consumption. | Innovations in electric toothbrushes, whitening and sensitive care products, and increased oral health awareness. | Oral-B manual toothbrushes, Oral-B iO3 electric toothbrush, Oral-B charcoal whitening |
