| Financial services | Integrated broking (equity and commodity), portfolio management, mutual funds, insurance distribution, digital lending, financial advisory, and wealth management. | Strong brand heritage, proprietary trading platforms, pan-India and GCC distribution network, regulatory licenses, and first-mover advantage in NRI markets. | Retail investors, HNIs, NRIs, institutions; primarily B2C with strategic B2B partnerships in GCC region. | Portfolio management services, advisory fees, mutual fund & insurance distribution, and digital lending products. | 714 | 95 | Trading commissions, management fees, distribution commissions, interest income from margin trading and lending, subscription-based advisory fees. | Combination of transaction-based brokerage, recurring asset management fees, commissions, and digital platform usage fees. | Rising retail equity participation, growing mutual fund and PMS AUM, digital adoption, and expansion in GCC NRI markets. | Flip, TraderX, Smartfolios, FundsGenie, Geojit Credits |
| Software services | Development and maintenance of technology platforms for trading, investment advisory, and client management. | In-house developed platforms that improve client experience, operational efficiency, and facilitate cross-selling of financial products. | Internal business units and subsidiaries supporting retail and institutional client servicing. | Proprietary technology development and maintenance with scalable cost structure. | 33 | 5 | Software licensing and platform fees charged internally and to subsidiaries, enabling efficient service delivery. | Primarily internal charge-back model; potential SaaS revenue from affiliated platforms. | Increased digital client onboarding, higher trading volumes, and demand for user-friendly investment technology. | Proprietary trading platforms including Flip and TraderX, digital advisory tools like FundsGenie, and client engagement apps. |
