| Welding Consumables Manufacturing | Manufacture of welding electrodes, wires, and fluxes including covered electrodes, TIG, MIG, Flux-Cored, and SAW wires. | DRDO, BHEL, Railways approvals; proprietary flux technology; broad product range; strong dealer network; dedicated R&D labs. | B2B and B2C; industries include infrastructure, defense, railways, oil & gas, engineering. | Specialty alloy electrodes, flux-cored wires, and customized welding solutions. | 340 | 92 | Sales of consumables through dealers and direct B2B channels. | Direct sales with mix of tender-based and dealer channel pricing. | Infrastructure boom, defense contracts, product innovation, geographic expansion. | GEMET series, GRIDUCT, GFC Flux Cored Wires |
| Exports and International Distribution | Export of welding consumables via 25+ distributors in 20+ countries. | Established distributor network, approvals from global classification societies, product reliability for critical applications. | Overseas B2B customers in oil & gas, shipbuilding, and heavy industries. | Custom specialty alloys for export markets. | 30 | 8 | Sales revenue from international distributors and OEMs. | Export pricing, distributor agreements. | Global infrastructure growth, strategic international expansion, demand for Indian-made consumables. | Same as domestic core products |
